Another week, another record ratings performance from the third season of FOX's American Idol.
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Assuming the preliminary numbers hold, the performance would place the show as the highest-rated non-sports non-Super Bowl telecast (which excludes Sunday's post-Super Bowl Survivor All-Stars premiere) for any show on any network this season in the Adults 18-49 demographic -- breaking the record previously held by last Tuesday's Idol broadcast.
With the rest of the Big 4 networks in full "get out of the way" mode and airing repeats versus the FOX juggernaut, surprisingly, it was CBS' encore broadcast of its post-Super Bowl premiere of another reality show -- Survivor: All-Stars -- that managed to perform best versus Idol, drawing 8.9 million viewers and a 3.0/8 rating/share for second place in the 8-9 PM ET/PT hour. ABC's repeat According To Jim and I'm With Her placed third, while Whoopi and Happy Family didn't give NBC any reason for jubilation with their fourth place finishes.
Between Idol and the Survivor repeat, 39 million viewers were watching reality programming in the 8-9 PM ET/PT hour.
