CBS's "Big Brother 4" keeps getting bigger, attracting 10.29 million viewers, its largest audience of the summer as well as its highest rating among adults 18-49, according to final Nielsen ratings for Wednesday, August 27.
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CBS placed first on Wednesday in viewers (9.44m), adults 18-49 (3.2/10) and adults 25-54 (3.8/11). This marks CBS's fifth consecutive Wednesday victory in viewers and adults 25-54.