Bravo announced Thursday it has picked up a new U.S. fashion design creative competition series called "The Fashion Show."

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The winner is to be chosen by viewers and will have his or her designs sold by a retailer.

The announcement was made by Frances Berwick, executive vice president and general manager of Bravo Media.

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"Bravo celebrates the very best in food, fashion, design, beauty and pop culture, and 'The Fashion Show' is the next step in expanding our fashion affinity group, and the perfect complement to our successful fashion series 'Tim Gunn's Guide to Style' and 'The Rachel Zoe Project,'" Berwick said in a statement.

"The Fashion Show" is produced by 3 Ball Productions, the force behind "The Biggest Loser" and "Beauty and The Geek." Open casting calls for the series are set to kick off early next month.

The network's previous fashion-designer show "Project Runway" is in the midst of making the move to the Lifetime network.