Variety reports that ABC's "Good Morning America" Wednesday served up a generous plug for a new series on the network -- unbeknownst to the producers of the breakfastcast. As weathercaster Tony Perkins was doing his usual stop-and-chats with members of the show's streetside studio audience, he happened upon several members of the Push, Nev., hockey team. The rowdy players even foisted a Push Hockey T-shirt on Perkins.
ADVERTISEMENT
|
An ABC News rep declined comment. But not surprisingly, "Good Morning America" execs contacted their West Coast peers when they realized what had happened, according to network insiders in Burbank. ABC Entertainment execs assured them such a stunt won't happen again. "This is a show that is very different and we are trying to market it in a different way," an ABC spokesman said. Nonetheless, he added, "ADD didn't take into account the kinds of questions that could arise by enacting this sort of strategy within the same company (airing the show)."