Ashley Graham says she has nothing to hide in her new, unretouched swimsuit campaign.
The 30-year-old model and "America's Next Top Model" judge is using unedited paparazzi photos to promote her latest Swimsuits for All collection.
"We decided to use unedited paparazzi shots as the campaign images. Reminder: being authentic is beautiful," she captioned an image Tuesday on Instagram from the campaign.
Graham said in an interview with InStyle that she was shooting the campaign in Miami, Fla., when the paparazzi started following her and taking photos.
"Looking at their photos sparked an idea, 'Why not use their photos as the campaign images? These raw and unedited images would remind women that they are 'flawless' in their own right and that they already have the perfect beach body!" the star explained.
"Of course it's daunting knowing the paparazzi my have captured an unflattering photo, but I remind myself that being authentic is beautiful, and I have nothing to hide when it comes to my body because I know it's changing people's lives," she added.
Swimsuits for All also shared images from the campaign on Instagram.
"'I'm not ashamed of a few lumps, bumps or cellulite... and you shouldn't be either,'" the company quoted Graham in one caption.
Graham is known for her inclusive and body-positive message.
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She enlisted her mom, Linda Graham, for a Swimsuits for All campaign in February.