The final weekly national Nielsen ratings for the week ending September 7, 2003, and "Big Brother 4" has continued its Adult 18-49 winning streak as all three editions won their time periods.
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"Big Brother 4 Wednesday" (S) (6.5/11, 9.99 million overall viewers) was first in households, viewers, adults 25-54 (4.3/13) and adults 18-49 (3.7/12) and second in adults 18-34 (3.2/11). "Big Brother 4 Wednesday" was up +18% in households, +72% in adults 25-54, +106% in adults 18-49 and +146% in adults 18-34 compared to the same night last year.
"Big Brother 4 Friday" (5.1/10, 7.87 million overall viewers), despite preemptions or delays on 10.0% of the Network, was first in adults 25-54 (3.5/12), adults 18-49 (2.9/11) and adults 18-34 (2.8/12) and second in households. "Big Brother 4 Friday" was the night's top rated program in adults 25-54, adults 18-34 and adults 18-49 (tie, NBC). Compared to the same night last year, CBS was up +70% in households, +169% in adults 25-54, +123% in adults 18-49 and +155% in adults 18-34.
