Goen Technologies' TrimSpa weight-loss Web site homepage Friday was a stark black-and-white memorial to U.S. model-spokeswoman Anna Nicole Smith.
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Smith's death at 39 in Florida Thursday, coupled with growing doubts about TrimSpa products, may prove too much for Goen, a brand consultant told CNN.
"Given the double whammy of who their spokesperson was and the other tangential difficulties, I don't think they're going to come back," Robert Passikoff said.
The former Playboy Playmate and reality TV star became TrimSpa's spokeswoman in 2003 after losing a reported 60 to 70 pounds.
The U.S. Federal Trade Commission fined TrimSpa's marketer $1.5 million for false advertising, saying its weight-control claims were not supported by scientific evidence.Goen has also been sued by New Jersey and California for false claims.
