In a surprise announcement that contradicts previous reports about the future of the series, Bravo has announced that its Blow Out "docu-reality" series will return for a second season. The new season of the reality series about Hollywood stylist Jonathan Antin's salon will air in 2005.
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"Blow Out was a huge hit for Bravo and the ratings continued to climb week after week. That's the mark of a buzz-worthy show," Bravo president Lauren Zalaznick stated in making the announcement. "Jonathan Antin left his fans wanting more and we're happy to deliver."
The six-episode first season of Blow Out, which drew over one million viewers for its July 2004 finale, followed the stylist as he embarked on his lifelong dream of unveiling Jonathan Salon in Beverly Hills and establishing a presence in one of the nation's most privileged cities.
NBC Universal (Bravo's parent company) recently began rebroadcasting the series on its CNBC business news network. Negotiations for a second Blow Out season were reported to be underway earlier this summer (with Jonathan rumored to be making additional demands in order to secure his participation), however by late August the network was telling viewer hotline callers that there would not be a second season of the series.
While Bravo failed to release any details regarding the focus of the second Blow Out season, it's presumed that, similar to NBC's The Restaurant series that Blow Out's Reveille LLC production company co-produced with Survivor producer Mark Burnett, Blow Out's new season will chronicle what has happened to Jonathan and his salon in the months since the broadcast of the Beverly Hills salon's frantic and emotional opening.
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Hopefully Bravo will have better luck revisiting its new business startup series success than sister network NBC did with The Restaurant. After returning to disappointing ratings in April, NBC pulled The Restaurant's second edition from the airwaves for the May sweeps period and exiled the program to Saturday evenings when it returned.