A California man who has had a customized license plate reading "CASH" registered in his name since 1970 is now selling the plate with an asking price of $2 million.

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Claude Arthur Stuart Hamrick, 83, a retired San Jose patent lawyer, is offering the rights to his vanity plate for sale via website PlateBroker.com.

Hamrick said his license plate has read "CASH" since 1970.

"Every time I traded cars, the dealers tried to buy it from me. Every car dealer in San Jose wanted that plate," Hamrick told the San Jose Mercury News. "I told them I wouldn't sell it for a million dollars."

Hamrick is sticking with that statement, asking for $2 million.

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License plate rights have made for lucrative sales in the past. Delaware, a state where low-numbered license plates are highly sought-after, saw a plate featuring the number 20 sell for $410,000 in 2018.