ABC reports that the January 29th episode of "Celebrity Mole Hawaii" moved up into the No. 1 position in its time period among Adults 18-49 (5.3/13), beating CBS' "48 Hours" by 66% (3.2/8) and NBC's "Law & Order" by 6% (5.0/13). Winning its hour for the third week in a row, "Celebrity Mole" led the hour by its largest margin yet among Adults 18-34 (+41% over second-place NBC - 5.2/14 vs. 3.7/10).
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The celebrity whodunit series continues to give ABC its strongest audience retention in the hour this season, holding onto 82% of its "Bachelorette" lead-in this week among Adults 18-49. Week-to-week, "Celebrity Mole" was up in both Total Viewers (10.9 million vs. 10.6 million) and Adults 18-49 (5.3/13 vs. 5.0/13).
"Celebrity Mole Hawaii" ranks as ABC highest-rated series in the hour in 4 years among Adults 18-49 (5.3/14 - since "20/20 Wednesday" in the 1998-99 season. Additionally, "Celebrity Mole" is generating the best Adult 18-34 (5.3/15) series delivery for the Net in the hour in 6 years (since "Primetime Live" 1996-97) and best Teen 12-17 rating (4.1/16) in nearly a decade (since "Turning Point" 1994).