Former The Bachelor star Chris Soules has a lawsuit on his hands.

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Soules is suing the dating website Farmersonly.com for allegedly using his likeness in advertisements, People reported.

According to the lawsuit Soules filed Tuesday, Farmers Only -- which caters to rural singles -- advertised "a bachelor farmer in search of love" and reportedly made Soules "identifiable from the combination of a picture with a blacked-out person" and a reference to the bachelor falling for a city girl.

The Farmers Only ads did not use Soules' name, but the campaign went as far as to mention the bachelor's engagement ending because he "picked a city girl" and how his relationship would've fared better had he gone to the website and selected a country girl.

Soules is upset with the company because he feels they capitalized on his story from The Bachelor. At the end of the ABC reality dating series' nineteenth season, Soules proposed to Whitney Bischoff, a fertility nurse from Chicago. The couple ended their engagement in May, and by that point, Bischoff had yet to move to Soules' farm in Arlington, Iowa.

Soules is asking for compensation from Farmers Only for allegedly using his image without permission. He's also seeking legal fees, People reported.

About The Author: Elizabeth Kwiatkowski
Elizabeth Kwiatkowski is Associate Editor of Reality TV World and has been covering the reality TV genre for more than a decade.