Fox TV's "American Idol" has set a primetime series record price tag of $705,000 for a 30-second commercial during its Wednesday night installment.
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The figure represents a 7-percent increase for season five of the popular talent show, Adweek reported. It also means "American Idol" commercials for the second year in a row are the most expensive on network TV.
When "American Idol" begins its fifth season, Tuesday night ads will cost $660,000 for 30 seconds -- more than double the most expensive new show, which is NBC's "The Apprentice: Martha Stewart," selling at $310,000 for a half-minute spot, sources told Adweek.
Last year's major "American Idol" sponsors -- Cingular Wireless, Coca-Cola and Ford -- have reportedly renewed their deals.