Hugh Hefner, the businessman who launched "Playboy" magazine, has died at the age of 91, the company has confirmed.
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Playboy announced death of the former "The Girls Next Door" star Wednesday in a post to its Twitter account, along with a photo of Hefner and a quote of his: "life is too short to be living someone else's dream."
American Icon and Playboy Founder, Hugh M. Hefner passed away today. He was 91. #RIPHef pic.twitter.com/tCLa2iNXa4- Playboy (@Playboy) September 28, 2017