In the sixth episode of NBC's The Apprentice 2, the all-women Apex team finally broke its four-challenge losing streak, leading to the firing of John Willenborg, the project manager for the men's Mosaic team. Three men and three women have now been fired by Donald Trump from the original eighteen contestants.
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Although the men were inept at material selection (Trump executive Carolyn Kepcher was laughing so hard at them that she actually had tears in her eyes), their real problem was the pricing strategy selected by Mosaic's Kevin Allen and Wes Moss. Kevin and Wes decided to take the prices recommended by the designer and double them, apparently apparently disregarding that this was the "Avon" show, not the "Chanel" show. This strategy backfired, as Mosaic's overpriced clothing line racked up only $7,735 worth of sales, while Apex's lower-priced clothing line recorded $22,060.
For reasons best known only to himself, John elected not to take Wes to the final boardroom, despite the obvious pricing failure. He also opted not to take Raj Bhakta, whom Trump had already criticized for being too busy chasing the models to do any work. Instead, he selected Kevin and Andy Litinsky, who did not have a significant role in the task, but whom John apparently saw as weaker competition.
Because of John's poor judgment as a project manager, illustrated by his choices (i) to take no role in pricing and then (ii) only bring one of the pricing specialists into the boardroom despite the fact that Trump allowed him to bring up to three people with him, John was fired.