AdAge.com reports that apparel maker Candie's has become the first marketer to sign Kelly Osbourne to an advertising engagement.
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Kelly will join R&B singer Ashanti and pop musician Vanessa Carlton in a print fall ad campaign scheduled for October issues of YM, CosmoGirl, Seventeen and Teen People.
The ads, created in-house, are targeted to young women and will be shot by fashion photographer Tony Duran. Each will highlight Candie's fall footwear, apparel and accessories, as well as the company's own retail stores.