Kendall Jenner's first Pepsi ad faced backlash on social media after its debut this week.
"The Kendall Jenner Pepsi fiasco is a perfect example of what happens when there's no black people in the room when decisions are being made," comedian Travon Free tweeted.
"Kendall Jenner ended police brutality with a Pepsi. so if a cop tries to beat or kill you hand them a Pepsi asap!" another person wrote.
The ad, titled "Jump In," shows Jenner ditching a photo shoot to join a crowd of protesters.
She approaches a police officer at one point -- echoing an image of Ieshia Evans being arrested at a protest in 2016 following the deaths of Alton Sterling and Philando Castile -- and diffuses the situation by handing him a can of Pepsi."Kendall Jenner gives a Pepsi to a cop and rids the world of -isms. Y'all can go somewhere with this tone-deaf, shallow and over-produced ad," Huffington Post Black Voices associate editor Taryn Finley tweeted.
"Could you be any more blatant with the disrespect and appropriation of a movement, @pepsi? Is this a sick joke?!" she added.
"This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that's an important message to convey," the company said.
