Kendall Jenner stars in her first video ad for Estee Lauder.

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The 19-year-old model and "Keeping Up with the Kardashians" star promotes Little Black Primer top coat for eyelashes in a black and white commercial spot for the brand.

Jenner was named the new face of the cosmetics company in November 2014.

"I've always been really into eyelashes, so this is a fun product for me," she said in a statement.

"While I usually love a lot of mascara, sometimes I don't want to wear too much makeup... It's cool that you can use it just for tinting and it doesn't look like you have too much makeup on."

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The burgeoning model made her major runway debut for Marc Jacobs at New York Fashion Week in February 2014, and has since walked for such brands as Dolce & Gabbana and Chanel.