Khloe Kardashian shared a body-positive message while launching her size-inclusive denim line on Tuesday.
The 32-year-old "Keeping Up with the Kardashians" star told fans at The Grove shopping complex in Los Angeles that she's fighting for "all the girls with hips and curves" by designing the denim collection Good American with Emma Grede.
"I think what was so crucial to Emma and I, is creating a designer denim that was still trendy and cool and edgy that went into a variety of sizes, that for some reason, the market feels like they don't need to produce," Kardashian said, according to People.
"I used to be a girl that would walk into a boutique and they didn't have my size of denim and I was really body shamed into being too overweight," she shared. "So I'm fighting for all the real girls and all the girls with hips and curves."
"The Good squad is a group of bad[expletive] women who are individuals. They're confident within themselves," the star added.
"Enough of this cookie cutter crap. There is no one size fits all."
Good American, which ranges from size 0 to 24 and from $149 to $205, is available exclusively at Nordstrom.
Kardashian previously told Vanity Fair that all sizes will be grouped together on the sales floor.
"We don't believe in plus-size," she said. "We want a brand that stands together. We don't want any segregation. We don't want to say, 'Well, okay, the petite girls -- the zero to eight -- is over here and the rest is over here."
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"I used to be considered 'the rest,' and you get fat shamed. You feel bad about yourself. I couldn't go shopping with my sisters all the time because you'd just feel insecure," the star admitted.
Kardashian was accompanied by Grede and mom Kris Jenner to the event.
Jenner gave an update on Kim Kardashian, who was robbed at gunpoint Oct. 2 in Paris, telling E! News her daughter's recovery is "a process."