A self deprecating Kim Kardashian promotes T-Mobile's DataStash service in a new television spot for the wireless service that will air during the forthcoming Super Bowl on Feb. 1.
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In the 30-second commercial, the 34-year-old reality star mourns the "millions of gigs of unused data" that are "taken back by wireless companies" every month.
"Tragic," says Kardashian, explaining those unused, and paid-for gigs could be used to see her makeup, her backhand, her outfits and her vacations -- pictures of which she often shares on her Instagram account.
T-Mobile's DataStash permits users to have their unused date rollover for up to 12 months.
"Please help save the data," Kardashian asks at the end of the spot.
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A longer version of the commercial will air on Feb. 1 when the New England Patriots play the Seattle Seahawks for the NFL title.
Kardashian will further share her love of taking pictures of herself with fans in her upcoming book of selfies, Selfish.