NBC has generated more impressive preview numbers with its returning hit series “Meet My Folks,” which last night equaled NBC’s highest non-sports adult 18-49 rating in the Tuesday 10-11 p.m. ET hour since Oct. 2, 2001. According to preliminary “fast affiliate” in-home viewing figures from Nielsen Media Research, last night’s “Meet My Folks” (5.6 rating, 14 share among adults 18-49, 10.8 million viewers overall) won its slot in virtually all key demographic categories (including a tie among women 25-54) and defeated its combined ABC-CBS competition among adults, men and women 18-34. In the key adult 18-49 race, “Folks’” margin of victory was 51 percent (5.6/14 vs. 3.7/9 for CBS’ second-place “Judging Amy”).
ADVERTISEMENT
|
“Folks” debuted last summer in the Monday 10-11 p.m. ET hour, where it averaged a 5.2/14 among adults 18-49 and 10.7 million viewers overall. That made “Folks” the No. 3 show of the summer in 18-49 and No. 10 in overall total viewers.