Seventeen magazine and MTV have teamed for a fall TV series to award the title of America's Sweetheart to the winner of a role model contest.
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"We are confident that this will be a series that is completely entertaining --and empowering -- to our joint audiences" Co-Executive Producer Lois Curren said.
The magazine announced the America's Sweetheart competition in its April issue, which also carried a flood of MTV-related news, Zap2it.com said.