NBC has revealed the identities and background information of the eighteen highly-schooled bookworm and school of hard knocks graduates that will compete on the third season of The Apprentice beginning January 20 at 8PM ET/PT.
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While NBC took the unusual step of revealing only the first names of the third season's Apprentice contestants (although surnames will no doubt become public knowledge as local media reports emerge), it did reveal the names of the two team "corporations." The "street smarts" team will call itself "Networth," with the "book smarts" team opting to go with "Magna."
In another departure from The Apprentice's first two editions, the cast does not appear to contain a single Ivy-league graduate (not even among its nine "book smarts" contestants) and also features four contestants who would have qualified as the oldest members of the first two edition's casts (a group topped by The Apprentice's first 40-something contestant -- a 41-year-old single mother.)
"You'll also discover that we chose candidates who are more relatable--- along the lines of Sam, Troy and Amy," said Trump, perhaps alluding to the lack of Ivy league graduates such as 30-year-old corporate lawyer Jennifer Massey, The Apprentice 2's unpopular runner-up.
The nine members of Networth's "street smarts" high school diploma-only team are:









The nine members of Magna's "book smarts" college educated team are:









The Apprentice is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are its executive producers. Conrad Riggs and Kevin Harris are co-executive producers.