NBC has found its new The Law Firm series in contempt, pulling the plug on the David E. Kelley reality legal show after only two low rated broadcasts.
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Despite having the name of one-time outspoken reality TV critic Kelly (L.A. Law, Ally McBeal, Boston Legal) behind it, the Apprentice-like reality competition series struggled to draw viewers to the Thursday 9PM ET/PT that is the regular season home to the Donald Trump series. The Law Firm drew only a 1.9/6 rating/share in the Adults 18-49 demographic and 5.1 million overall viewers for its July 28 debut -- numbers that placed it a distant third (behind CBS' CSI and UPN's WWE Smackdown) during the 9-10PM time period.
The Law Firm's premiere did edge out both a repeat episode of Fox's The O.C. and an original episode of ABC's even lower rated Hooking Up docu-reality series, however the show fared even worse in its second week, sealing its fate. Only 3.9 million viewers tuned in for The Law Firm's second episode -- an unacceptably low number given that the show was scheduled to occupy the strategically important Thursday night time period until The Apprentice's fourth season premiere on September 21.
