Well, the distinction probably deserves a asterisk next to it due to the East Coast blackout, but with “Who Wants to Marry My Dad?,” “For Love or Money 2” and “The Restaurant” scoring the week’s #1, #2 and #5 ratings respectively, NBC has claimed its 12th straight weeklong victory among adults 18-49. NBC’s “Fear Factor” also impressively boosted the network, tying for the week’s #6 ranking.
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On Monday, the series finale of “Who Wants to Marry My Dad?” set series highs and won the slot by a commanding 42 percent margin among adults 18-49. Also on Monday, “For Love or Money 2” achieved series highs and led the 9-10 p.m. ET hour by a 30 percent margin.
On Sunday, the fifth episode of “The Restaurant” dominated its hour with series-high ratings and a best-yet 30 percent build on its 18-49 lead-in from the hit drama “Law & Order: Criminal Intent.”
For the summer to date, NBC has six of the top eight series in 18-49, with “For Love or Money 1 (tied for #1), “Friends” (tied for #3), “For Love or Money 2” (tied for #3), “Law & Order” (tied for #5), “Will & Grace” (tied for #5) and “Who Wants to Marry My Dad?” (tied for #5).
NBC’s 12 straight weeks in first place among adults 18-49 is the longest streak for any network since a 14-week stretch for NBC from March through June of 2002. NBC has also won 31 of 47 weeks this broadcast year, more than all the other networks combined. Since April 2001, NBC has won 92 of 122 weeks, three out of every four weeks over that stretch.
Through 47 weeks of the 2002-03 broadcast year, NBC is #1 among adults 18-49, adults 25-54 and all key adult-female demographics.
