Netflix announced Tuesday it plans to end its DVD by mail service. The final shipment of DVDs will be Sept. 29.
Under the Netflix subscription, members could keep a designated number of discs at a time, from one under the least expensive plans to three or more. Subscribers kept a queue online of movies they wanted.
Netflix would mail DVDs in a red envelope. When finished, members could ship the movie back to Netflix in the same envelope, with postage included in the membership.
Once Netflix received the return, it would ship the next movie in the member's queue. Netflix began streaming in 2007.
The original streaming service required a disc to access the server, which Netflix sent to streaming customers in the same red envelope. Now, Netflix has an app for Roku, Apple TV, Playstation, Xbox and it is built in to most Smart TVs.Early Netflix original streaming programs included House of Cards, Lilyhammer, Hemlock Grove and Orange Is the New Black.
Netflix considered eliminating DVD mailers in 2010, but reversed that decision by 2011. Now, Netflix CEO Ted Sarandos made the announcement in a press release.
"From the beginning, our members loved the choice and control that direct-to-consumer entertainment offered: the wide variety of the titles and the ability to binge watch entire series."
