Here's a ratings shocker... men watch scantly clad cheerleaders. According to updated in-home viewing figures from Nielsen Media Research, a special all-NFL cheerleader episode of �Dog Eat Dog� (3.3 rating, 11 share among adults 18-49, 7.3 million viewers overall) opened the night with its strongest 18-49 rating in five weeks.
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�Dog� improved its rating by a powerful 24 percent from its first half-hour to its second (probably as the word got out through the emergency male babe broadcast system) and the program easily eclipsed the growth rates of the hour�s other reality programs, Fox�s �American Juniors� (17 percent) and CBS� �Big Brother� (8 percent). Versus slot programming on the same night last year, �Dog� was up by 18 percent in 18-49. Contestants on last night�s telecast were six NFL cheerleaders.
Head-to-head against Fox�s �American Juniors,� �Dog� prevailed last night by a 27 percent margin in 18-49, its biggest advantage to date over the Fox reality series.
Head-to-head against the premiere of CBS' "Big Brother 4," "Dog" wasn't so lucky -- it fell well short of the overall viewer numbers of "Big Brother 4" and placed second overall in the 8PM timeslot.
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