A charity auction in the United Arab Emirates saw a world record broken when a vehicle license plate being the letter and number combination "P7" sold for nearly $15 million.
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The biggest sale of the day came when the "P7" license plate sold for $14,975,356. The sum beat the Guinness World Record for the most expensive car license plate, which was set at $14,200,000 for license plate "1" at an Abu Dhabi auction in 2008.
The winning bid at Saturday's auction was placed by Pavel Valeryevich Durov, the French-Emirati businessman who founded the Telegram app.
Other plates sold at the auction included "AA 19," "O71" and "Q 22222."