According to final National Nielsen ratings, yesterday's 10PM ET of the second episode of CBS' new "Cupid" reality dating series drew a 4.9 rating / 9 share and 7.71 million overall viewers. The program was first in adults 18-34 (3.8/13) and second in households, viewers, adults 18-49 (3.6/11) and adults 25-54 (3.9/11).
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"Cupid" enjoyed across the board demographic growth from last week's premiere, +19% in adults 18-34 (from 3.2/11), +3% in adults 18-49 (3.5/10), +5% in adults 25-54 (from 3.9/11) and added +310,000 viewers (from 7.40m).
"Cupid" dominated its reality competition, ABC's "Dating Experiment," by +123% advantage in households (4.9/09 vs. 2.2/04), +280% in adults 18-34 (3.8/13 vs. 1.0/03), +157% in adults 18-49 (3.6/11 vs. 1.4/04) and +144% in adults 25-54 (3.9/11 vs. 1.6/04) -- and more than double the viewer delivery (7.71m vs. 3.18m, +142%). But the program wasn't so lucky with NBC's non-reality competition ("Law & Order") which still placed first overall for the timeslot with a 8.6/15.
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