This week’s second episode of Spike TV's "The Joe Schmo Show" on Tuesday, September 9 drew 1.2 million viewers, a 45% increase from the series premiere on the previous Tuesday.
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Within the Adults 18-34 demographic, "The Joe Schmo Show" recorded a 1.11 rating, representing an increase of 127% vs. the same time period last year and +270% from the prior four weeks. As the "first network for men," in Spike TV’s key demographics of Men 18-34 and Men 18-49, the ratings were up by 25 and 40 percent respectfully.
The new "First Network For Men" has also recorded an overall increase in male viewers during the time period (9-10 PM, ET/PT) since re-branding as Spike TV in mid-August. In Men 18-34 the network has increased 102% and in Men 18-34, it has increased a whopping 259%.