According to updated in-home viewing figures from Nielsen Media Research, the "expanded" 9-10:08 PM ET telecast of “For Love Or Money” (yes, it wasn't just you, the episode *DID* annoyingly run a few minutes into the 10PM hour) received a 4.2 rating, 11 share among adults 18-49 and drew 8.9 million overall vewers. The 8.9 million total viewers figure is a significant drop from the 10.2 million viewers that tuned into last week's special two hour premiere.
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“For Love Or Money” built by a hefty 45 percent on its lead-in among adults 18-49. Counting just the 9-10 p.m. ET hour, the new reality series was down only 0.2 of a rating point versus last week’s powerful 9-10 p.m. result for the show’s premiere. By contrast, CBS’ competition in that hour was down 0.7 of a point week-to-week.
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