Is Average Joe 2 fated to become another Joe Millionaire 2-like ratings disappointment? Or is the second installment of the series just experiencing the same momentary ratings drop as the second episode of the first series? Only time will tell.
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According to Nielsen Media Research's updated in-home viewing figures for the January 12 second episode broadcast of Average Joe 2: Hawaii, the bloom appears to quickly be falling off the Average Joe rose, as the sequel's second episode followed up last week's disappointing premiere ratings by dropping over a million additional viewers.
From 10-11 PM ET, the second episode of the Larissa Meek-led Average Joe 2: Hawaii series drew 8.3 million overall viewers and a 4.1/12 rating/share in the Adults 18-49 demographic. While the numbers were a significant drop from the 9.6 million viewers and a 4.9/12 Adults 18-49 rating/share that the series' January 5 premiere drew, NBC took solace in the fact that the episode still placed second (behind CBS' CSI: Miami in all key adult and adult-female demographics for the 10 PM timeslot.
NBC can also take some comfort in the fact that the second episode of its original Average Joe series also suffered a similar ratings hiccup in its second episode, drawing a 4.6/12 rating/share in the Adults 18-49 demographic and 9.3 million viewers overall. Those numbers were also significant down from the first series' November 3 premiere episode draw of 11.2 million viewers and a 5.8/15 Adults 18-49 score.