Simon Cowell said on Friday that his upcoming "The X Factor" would thrash the competition on U.S. television and topple "American Idol" as the nation's most-watched show.
Cowell, both executive producer and acid-tongued judge on the U.S. version of "The X Factor" called the singing contest a "game changer" and said it was "completely different" in style and content from his old vehicle "American Idol".
Asked whether he thought "X Factor", with its unprecedented $5 million cash prize for the winner, would beat "Idol" in the TV ratings when it debuts on Fox in September, Cowell told television journalists.
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