Days of Our Lives legend Bill Hayes has died at the age of 98, the soap opera's executive producer Ken Corday announced.
"Although we are grieving and will miss him, Bill's indelible legacy will live on in our hearts and the stories we tell, both on and off the screen."
He played Doug Williams on the daytime drama since 1970. His wife since 1974 -- Susan Seaforth-Hayes -- played his spouse Julie Olsen Banning Anderson Williams on the show for decades.
He was presented with a Lifetime Achievement Award at the 2018 Daytime Emmys.
The cause of his death has not been publicly disclosed.Hayes' other credits include the TV shows Matlock, Hooperman, Cop Rock and Stop! You're Killing Me and 1953 Broadway musical, Me and Juliet.
He also sang and recorded the 1955 hit song, "The Ballad of Davy Crockett."
