Nearly 78 percent of the British primetime TV audience watched the final results shows for "Strictly Come Dancing" and "The X Factor."
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England cricketer Darren Gough danced to victory on "Strictly Come Dancing," while singer Shayne Ward emerged as "The X Factor" winner.
Although "Dancing" beat "Factor" in viewership, The Scotsman noted the ITV show had 10.8 million voters deciding its winner while the BBC show's outcome was decided by 5 million votes. The difference was probably due to the younger, text-savvy audience of "The X Factor," The Scotsman noted.