The Bachelor will soon be taking over Snapchat and reaching its fans in an entirely new way.
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Watch Party: The Bachelor's first episode will be released the morning of Tuesday, January 3 -- the day after Nick Viall's edition The Bachelor's 21st season premieres on ABC on January 2. Subsequent Watch Party: The Bachelor will be released each Tuesday morning and be available for viewing on Snapchat for 24 hours.
Each episode of Watch Party: The Bachelor will be laced with clips from that week's The Bachelor episode and feature commentary from the party's attendees as they hang out on a couch, eat snacks, crack jokes and react to the show.
Overall, Watch Party: The Bachelor on Snapchat will consist of 10 original episodes and one Live Story.
Disney|ABC Television Group announced Watch Party: The Bachelor as part of a larger Wednesday announcement of a new agreement to produce original episodic shows for Snapchat. While Watch Party: The Bachelor was the only specific show mentioned in the announcement, several additional shows will also roll out in the coming months, according to the company.
"Earlier this year, we worked closely with Snap on a very successful The Oscars Live Story, and we look forward to building on that relationship and providing Snapchat’s mobile-centric users with a unique, immersive experience around our shows and brands," said Disney|ABC Television Group executive John Frelinghuysen.
"With the upcoming Watch Party: The Bachelor we look forward to working together with Snapchat to not only reach Bachelor fans in an entirely new way, but to also provide our advertising partners with even more opportunities."
About The Author: Elizabeth Kwiatkowski
