The Hollywood Reporter reports that MTV's hit "The Osbournes" plummeted in its third-season premiere, drawing just more than half the audience that tuned in to last season's debut episode.
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The third season premiere drew a 3.3 rating in its target age group of viewers 12-34, down from a 6.2 in the same demographic for the previous season's bow. The 10:30PM episode drew a 3.2 household rating and 3.4 million total viewers, down from a 5.2 rating and 6.6 million viewers for the second-season debut.
Despite the steep drop, the ratings were still respectable by cable programming standards. Last season, "The Osbournes" averaged a 4.5 rating in 12-34.