U.S. record executive and Grammy Award-winning producer Antonio "L.A." Reid has been named chairman and chief executive officer of Epic Records.
In his new role, Reid will report to Morris and oversee the day-to-day operations of the label, which is based in New York.
"L.A. repeatedly has proven over the course of his celebrated career that he knows how to develop world-class artistry. We are very happy to have an executive of his talents leading Epic Records as we begin an exciting new chapter of growth for Sony Music Entertainment," Morris said in a statement.
"I look forward with great enthusiasm to joining the Sony Music family as it affords us the opportunity to build Epic Recordings as the revolutionary music company of tomorrow," Reid said. "We are deeply committed to discovering and developing the next generation of superstars as well as implementing a fresh and innovative business model."
In addition to leading Epic, Reid, as previously announced, will sit alongside Simon Cowell as a judge on "The X Factor," the upcoming singing competition television series to start this fall on FOX.
