Universal Music Group has signed a recording and services deal with the producers of a new television singing competition "The Voice Of ...," which launches in the United States this spring to rival the popular "American Idol" series.
The label called "The Voice Of ..." format the "the world's hottest new TV music property," which could bolster the number one record company's position in the lucrative television talent market led by shows such as Idol and, in Britain "The X Factor."
The deal is between Universal and Talpa Media Group, headed by Dutch tycoon John de Mol who created the groundbreaking "Big Brother" reality TV series.
About The Author: Steven Rogers