Nineteen women dressed in bridal gowns dived into a giant 20-foot lemon cake in Times Square in New York City to grab a ring box worth $50,000.
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The wanna-be brides were winners of a contest set up by U.S. cable's WE: Women's Entertainment network to promote the second season of "Bridezillas."
Gina Savastano, from Monroe, N.Y., was the most laid-back bridezilla of the contest winners, but her wedding plans are simple -- she plans to marry on a Florida beach with just her parents in attendance.
However, she told the News she plans to use the $50,000 cash prize to help fix up her house.