So much for the idea that Fox's decision to move one of its few popular scripted progams, The O.C., to Thursday evenings was going to hurt CBS's Survivor.
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With original episodes of The O.C., NBC's Joey, and ABC's Extreme Makeover all nipping at its heels during the first Thursday evening of the November 2004 sweeps period, Survivor: Vanuatu dominated the 8PM ET/PT hour, winning its time period in households (12.0/18 rating/share), viewers (20.24 million), and the Adults 25-54 (9.2/21), Adults 18-49 (7.6/20) and Adults 18-34 (5.4/16) demographics. Survivor also won both half-hours in households, viewers, Adults 18-34, Adults 18-49 and Adults 25-54.
The broadcast represented Survivor: Vanuatu's best performance of the season in households, viewers and the Adults 25-54 demographic and its best delivery in the Adults 18-49 demographic since its September 16 season premiere. The Survivor episode also placed very well in the overall weekly ratings, ranking 4th for the week ending November 7 in total viewers, 3rd in Adults 18-54, and 6th in Adults 18-49.
While The O.C. did relatively well in the highly competitive hour -- it drew 8.6 million viewers and delivered Fox's best performance among viewers and Adults 18-49 in nearly seven years -- it still finished third behind NBC's second place Joey in most key demographics (although it did finish surprisingly first among Men 18-34 and second behind Survivor in Adults 18-34.) Continuing a ratings run that has demonstrated that while successful for a first-year program, Joey appears unlikely to ever become a Friends-like mega-hit, Joey finished a solid second in its half-hour with 12.6 million viewers and a 5.2/14 rating/share in Adults 18-49.
