Michael Della Femina Biography

Michael Thomas Della Femina (born June 18, 1965) Actor, Producer and founder of StoreFront, a hybrid marketing and production studio.

Early life

Born in Brooklyn, New York, Della Femina was raised in Manhattan. He graduated from Quintanos HS then studied acting with William Alderson (Neighborhood Playhouse) and Larry Moss. Michael is the oldest son of advertising legend Jerry Della Femina.

Career

Early career

In the 90's Della Femina spent most of his time in front of the camera acting in films, television and commercials while also producing theater and events through his highly acclaimed performance troupe SCRAP. He was coined the foremost member of "The Scrap Pack" by Interview Magazine and Hollywood's Next Generation by The New York Times alongside the likes of Robert Downey JR and Kiefer Sutherland.

In 1994 Della Femina and filmmaker Jeff Joseph opened up Fountain Films in Tribeca NY. Fountain Films produced several shorts and the feature film A Dogs Life, which premiered at their Lime Ricky Film Festival.

In 1998 Della Femina and his wife Laurie opened up the boutique The Stork Club on Sullivan street in New York City. Della Femina moved his film company into the back of the shop and aptly named it Storefront Films. Storefront produced the television pilot Downtown as well as videos and early Internet content for local businesses.

Star turns in New York indie films such as High Stakes (aka Italian Movie) opposite James Gandolfini and Rita Moreno and Wasps Nest " which under the helm of cinematographer Mark Ledzian inspired Della Femina's interest in desktop filmmaking and new technology.

In 2002 Della Femina began working closely with Ledzian and his production company N9 as a Marketing Director while also producing hundreds of hours of video, web content and commercials for advertising agencies, brands and internet channels.

In 2006 With New Media taking center stage and the advertising industry going through radical changes Della Femina began working with Brand Energy Guru Matti Leshem and Leshem's company Protagonist.

Looking for original, relevant ways to reach consumers In 2007 Leshem and Della Femina opened up the SoHo art gallery RetroNYM as inspiration for Pepsi's innovation team. The success of RetroNYM kept Della Femina working with Protagonist where in 2008 he started their Hospitality division and ran The Thought Leader Campaign in New York and Los Angeles for another Protagonist client IZZE sparkling juice.

StoreFront

In 2010 Della Femina produced the new media show Pipeline and later began working with Della Femina Advertising under his own alternative marketing and production banner StoreFront Digital with clients Haamonii Shochu (Share Harmony), Long Island Spirits (LiV Vodka...LiV It Up), The Allegria Hotel (Allegria Noir) and celebrity chef William Annesley's Pop Up restaurant Bloody Bills.

In 2012 Della Femina and actor Josh Weinstein opened up SLATE " a roving brandcentric martini and panini lounge in Los Angeles. They are planning locations in New York (2013) and Michigan (2014).

StoreFront is currently in production on several multi-platform programs and campaigns including the comedy series "Ivy League Crimelords" with Michael Mailer Films and Jon Friedman Productions - ILCL is described as a cross between Good Fellas and Curb Your Enthusiasm and features guest appearances by Oscar winning director James Toback, maverick filmmaker Abel Ferrara, and nightlife impresario Rocco Ancarola.

in 2014 Della Femina Advertising and StoreFront will be launching their advertising application for consumers ADAGENCY.

StoreFront Digital operates offices at Della Femina Advertising in New York City and Los Angeles.