Natasha Oakley Biography

Natasha "Tash" Oakley (born July 14, 1991) is an Australian entrepreneur, influencer, and international model. Originally known for the A Bikini A Day blog that she founded with her close friend and business partner Devin Brugman, Natasha went on to launch retail brand MONDAY Swimwear in 2014.

Early life

Natasha was born and grew up in Bronte, New South Wales, Australia. She lived in Miami for three years from age 10 and spent two years in Maui, where she met business partner Devin in 2009, before relocating to Los Angeles to launch her production company, Datreats Productions.

Career

Businesses

In 2010, at the age of 18, Natasha launched her production company, Datreats Productions, in Los Angeles.

In 2012, Natasha and her business partner Devin founded A Bikini A Day as a lifestyle blog that shared a photo of a new swimsuit each day. After gathering a large following, Natasha and Devin launched their own swimwear brand, MONDAY Swimwear, in 2014.

The pair has designed product collaborations for several international brands, including Guess, Missguided UK, BikBok, and Wildfox, as well as partnered with thousands of others, such as Tory Burch, Vix Swimwear, and Beach Riot.

MONDAY Swimwear"?s first collection sold out in two days and new ones are released biannually utilizing a direct-to-consumer e-commerce model. Since launch, MONDAY has expanded into beachwear and been named one of the top seven US swimwear brands for women by the Evening Standard. Natasha herself works to design MONDAY Swimwear"?s collections, runs its social media, moderates samples, coordinates production, day-to-day operations, and logistics, plans campaigns and content shoots, and manages budgets.

The MONDAY brand is known for eschewing logos and seasonal trends, instead centering its designs around flattering fits and showcasing healthy rather than overly thin models.

As one of Australia"?s top influencers, Natasha attributes her success to her body positivity standards and makes it her goal to instill confidence in curvy women.

Partnerships

Natasha has partnered with dozens of brands as an ambassador, including American Express Platinum, La Mer, Bonds Australia, Seafolly Australia, St. Tropez Tan, Sunglass Hut, and Carolina Herrera

Media

Natasha has been featured on the cover of several international magazines, including Cosmopolitan Australia, Cosmopolitan Finland, Women"?s Health UK, Women"?s Health Germany, Collective Hub, Arcadia Magazine, and Women"?s Health Fitness Magazine. Natasha also appeared on 60 Minutes with Peter Stefanovic in August 2017.

Awards / Recognitions

Natasha is one of Australia"?s most popular influencers, with 1.9 million Instagram followers on her personal account as of August 2017. Glamour interviewed her among seven of the US"?s top athleisure clothing designers in July 2017. In May 2017, Natasha"?s company MONDAY Swimwear was named one of the top seven swimwear brands for women by the Evening Standard.

Personal Life & Family

Both of Natasha"?s parents are successful entrepreneurs. Her mother started her own business at the age of 18, the same age Natasha was when she launched her production company.

Natasha"?s mother Lynette received the title Miss Australia in 1980 and went on to win Miss Universe - Photogenic.

Natasha"?s father Guy is an Australian surf champion. and is now a private detective

Natasha has an older sister called Samantha and a younger half-sister Sophia, through her mother.

Natasha"?s boyfriend is London-based Frenchman model and personal trainer Gilles Souteyrand.