Total Request Live Information

Total Request Live (known from 2006 to 2008 as TRL) was a television series on MTV that featured popular music videos. TRL was MTV's prime outlet for music videos as the network continued to concentrate on reality-based programming. In addition to music videos, TRL featured daily guests. The show was a popular promotion tool used by musicians, actors, and other celebrities to promote their newest works to the show's target teen demographic.

TRL played the top ten most requested videos of the day, as requested by viewers who voted online for their favorite video. The countdown started with the tenth most requested video and ended with the most requested. As of October 22, 2007, TRL's countdown was based on votes, charts, ringtones, download, radio airplay, and streams, meaning that the most user requested video might not have been the number 1 video. The show generally aired Monday through Thursday for one hour, though the scheduling and length of the show fluctuated over the years. Despite the word "Live" in the title of the show, many episodes were actually pre-recorded.

It was announced on September 15, 2008 that TRL would be shut down and replaced with FNMTV. The special three-hour finale aired on November 16, 2008, at 8 p.m.

Until 2010, a local version of TRL was still running in Italy on MTV.

History

The roots of TRL

The roots of TRL trace back to 1997 when MTV began producing MTV Live (originally hosted by British VJ Toby Amies) from the newly opened MTV studios in Times Square in New York. MTV Live featured celebrity interviews, musical performances, and regular news updates. Though producers downplay the similarities, MTV Live shared several signature elements with MuchOnDemand, a live show on MuchMusic, a Canadian competitor's channel, including its Good Morning America-styled format of windows displaying onlookers on a metropolitan street. Music videos were not the major focus of the program.

During the same time period, MTV aired a countdown show simply called Total Request, hosted by Carson Daly (it should be mentioned that a forerunner to Total Request was Dial MTV, which ran from 1986-1996). Total Request was far more subdued, as Daly introduced music videos from an empty, dimly lit set. As the show progressed and gained more momentum with viewers tuning in, it was soon added to the list of daytime programming during MTV's Summer Share in Seaside Heights, New Jersey. The countdown would prove to be one of the most watched and most interactive shows in recent MTV history, demonstrating that it had potential to become an even larger success by combining with the element of live television.

Carson Daly era

By the fall of 1998, MTV producers decided to merge the real-time aspect of MTV Live and the fan-controlled countdown power of Total Request into Total Request Live, which made its official premiere from the MTV studios on September 14, 1998. The show then grew to become MTV's unofficial flagship program.

The original host of TRL, Carson Daly, brought popularity to the show. The widely known abbreviation of TRL was adopted as the official title of the show in February 1999, after Daly and Dave Holmes began using the abbreviation on-air regularly. Since then, the program has rarely been referred to as its complete title, Total Request Live. The Countdown started off successfully while receiving hundreds of votes for Original Favorite Stars such as Hanson, Aaliyah, Eminem, Christina Aguilera, Britney Spears, Korn, 'N Sync, and Backstreet Boys.

TRL spent its first year developing a cult-type following. In the fall of 1999, a live studio audience was added to the show. By spring 2000, the countdown reached its peak, becoming a very recognizable pop culture icon in its first two years of existence. A weekend edition of the show known as TRL Weekend, with a countdown consisting an average of the week's Top 10, aired for a short time in 2000.

In 2001, the popularity of TRL was at such a level that it spawned a country music spin-off, CMT Most Wanted Live, on sister network CMT, until 2004.

Some evolutionary changes were made to TRL throughout the next couple of years. The show received a new set and on-screen graphics for the debut of the fall 2001 season. A year later, on October 23, 2002, TRL celebrated its 1,000th episode. The #1 video on that day was "Dirrty" by Christina Aguilera. Also throughout the year of 2002, original host Carson Daly would be seen gradually less and less.

Jimmy Fallon who had routinely spoofed Daly on Saturday Night Live, appeared in character as Daly in similar dress to the clothing Daly was known to wear when hosting. When Daly himself walked on set, Fallon was caught off guard and in keeping with the humor, both Daly and Fallon were wearing matching clothing. Daly appreciated the joke in good fun.

Post-Carson Daly era

In 2002, the next generation of TRL was ushered in as Carson Daly officially stepped down as host. He left the show to host his own talk show, NBC's Last Call with Carson Daly, which premiered a year earlier. Following Daly stepping down, a revolving door of VJs hosted TRL, including Damien Fahey, Hilarie Burton, Vanessa Minnillo, Quddus, La La Vasquez, and Susie Castillo. Some of these VJs made their debut on the show in earlier years, so they already had the opportunity to host the show on days in which Daly was not present.

Some changes were made to TRL's voting process in 2005. The show previously allowed anyone to vote online multiple times, but as part of these changes, only registered members on MTV.com could vote online. Additionally, a limit of one vote per day was added. Then, on July 10, 2006, MTV announced that votes would no longer be taken by phone, ending the legacy of the "DIAL MTV" phone number, which had been in use for voting on MTV since the premiere of the countdown show Dial MTV in the mid-1980s.

In September 2006, TRL reached its eighth anniversary, and it continues to be the longest-running live program that MTV has ever produced. It is also the third-longest-running program of all time in the network's history, following behind The Real World, which has aired for the past 21 years, and 120 Minutes, which aired for 17 years. Around this time, TRL began airing officially on just four days a week (Monday through Thursday), as opposed to all five weekdays.

On November 2, 2006, TRL debuted what was billed as the first ever hip hop public service announcement on global warming. The three-minute piece, titled "Trees", warned about deforestation and the dangers of global warming. The video corresponded with MTV's social campaign, Break the Addiction, as part of think MTV.

The hosts of TRL in 2008 were Damien Fahey and Lyndsey Rodrigues. Additionally, Stephen Colletti, former cast member on Laguna Beach, has appeared on TRL as host numerous times. The rest of the VJs are or have been working on separate projects. La La Vasquez went on to go work on her debut rap album . Hilarie Burton left TRL in 2004 after joining the cast of The WB/CW's One Tree Hill, playing Peyton Sawyer. Quddus hosted from 2001 to 2006. He left to move to California to be a host of TV One Access.

On May 22, 2007, TRL celebrated its 2000th episode, showing highlights from the past 2000 episodes, and a special countdown of ten of the most successful videos to ever appear on the show. Justin Timberlake's "Cry Me a River" topped the special countdown.

The end of TRL

In 2007, rumors began circulating stating that the ratings-challenged music video countdown show was to be canceled. In early 2007, an average of 373,000 viewers regularly watched the program. New York Daily News were one of the first to publish this rumor. In February 2007, MTV said the rumor was unfounded and claimed TRL will continue to air for the foreseeable future.

The producers of TRL experimented with web-based viewer interaction throughout the 2006-2007 season, showing viral videos, allowing viewers to send feedback on a video via internet forums and webcams, along with a heavy emphasis on MTV's since discontinued Overdrive video portal. However, MTV still secretly planned to cancel the show and replace one with even more emphasis on viewer interaction, named YouRL (a homophone of URL.)

Consequently, in July 2007, it was reported that YouRL was not received well by test audiences and that the concept of YouRL has been abandoned for the time being. Total Request Live proceeded with a new season as usual on September 4, marking the tenth season of the show.

On September 15, 2008 it was announced that TRL would be shut down. The final regular weekday episode aired on November 13, 2008 with guest Seth Green and The All-American Rejects. The Rejects spent the entire episode assisting in the tear down of the set which was a theme for the episode. At the end of the episode, Lindsey and Damien cooperatively added the last step in the demolition process by shutting down all the lights. Preceding was a montage of cast and crew members saying their goodbyes by waving to the camera.

A three hour special marking the end of the show aired on November 16, 2008. Several artists made appearances, including Ludacris, Snoop Dogg, Nelly, Beyonc Knowles, 50 Cent, Fall Out Boy, Backstreet Boys, Justin Timberlake, Kid Rock, JC Chasez, Christina Aguilera, Travis Barker, Taylor Swift, Hilary Duff, Eminem, and Korn's Jonathan Davis. Former host Carson Daly told Joyce Eng of TV Guide in an interview that the rise of the Internet's role in mass media influenced the change of the series.

The last music video to be played on TRL (during the final episode) was "...Baby One More Time" by Britney Spears, being the video that made number one on the countdown of the most iconic videos of all time.

Final top 10

TRL chose the top ten most iconic videos and aired them as their final countdown.

Position	Year	Artist	Video	Director
1	1998	Britney Spears	"...Baby One More Time"	Nigel Dick
2	2000	Eminem	"The Real Slim Shady"	Dr. Dre/Philip Atwell
3	1999	Backstreet Boys	"I Want It That Way"	Wayne Isham
4	2000	'N Sync	"Bye Bye Bye"	Wayne Isham
5	2002	Christina Aguilera	"Dirrty"	David LaChapelle
6	1999	Kid Rock	"Bawitdaba"	Dave Meyers
7	2003	Beyonc featuring Jay-Z	"Crazy in Love"	Jake Nava
8	2004	Usher featuring Ludacris & Lil' Jon	"Yeah!"	Mr. X
9	1999	Blink-182	"What's My Age Again"	Marcos Siega/Brandon PeQueen
10	2003	Outkast	"Hey Ya!"	Bryan Barber

Impact

TRL is widely viewed as the show that launched the careers of many teen artists from the late 1990s and early 2000s (decade).

Boy bands

Even though clean-cut boy bands like Backstreet Boys and 'N Sync reached success before TRL began in the fall of 1998, both groups only reached their commercial peaks after their videos were seen on TRL. In 1999, the Backstreet Boys' second LP, Millennium, achieved the highest first week sales ever from an LP.

'N Sync also appeared on TRL in 2000, when their second LP, No Strings Attached, topped the Backstreet Boys' first week sales. Once again, the large number of fans in attendance closed down the streets of Times Square. Throughout most of 1998, 1999, and 2000, videos by the Backstreet Boys and *NSYNC would claim the #1 position on the countdown.

Pop princesses

Pop singers like Britney Spears, Christina Aguilera, and Jessica Simpson all made their music debuts on TRL as well. Britney and Christina became regulars on the show and would often appear as a guest. When the Backstreet Boys or 'N Sync did not have a current video on the countdown, a video by Spears or Aguilera would most likely take the #1 position. Simpson wouldn't enjoy the same type of success until two years later, when she released "Irresistible" video, which reached at number two on the countdown. Mandy Moore saw success on the show with her debut single's "Candy" in 1999 and "I Wanna Be with You", but did not get her first number one video until her 2002 single "Crush" which she also performed on the show.

Jessica Simpson's younger sister Ashlee Simpson is another pop princess that has had some success on TRL with her first music video "Pieces of Me" in 2004. Ashlee Simpson had three videos in the number one and one close to retirement, Ashlee had a first number one video than her sister Jessica. She would go on to score a number of number one videos on the show.

The artist with the most retirees videos is pop princess Britney Spears with 13 videos retired, an honorary retired video ("I'm a Slave 4 U") and three videos retired number one.

An unusual pop princess streak occurred in March 2007: The number one and number two spots were women for every show. There was no other month in the history of TRL where every show had a woman at the top spot.

Disney stars

Vanessa Hudgens premiered "Come Back to Me", which peaked at number 3, and "Say OK", which only made it to #10. The Jonas Brothers have had their songs "Hold On", and "SOS" premiere; "SOS" made it on the countdown peaking at a dismal #6. "When You Look Me in the Eyes" was on the charts for several weeks before peaking at #1, after fans crushed and flooded the TRL site by requesting hundreds of times on March 19, 2008. "Burnin' Up" has also made it to the #1 spot on TRL. Ashley Tisdale premiered "He Said She Said" on TRL and it reached the #1 spot for sixteen days and these was retrieved at 40 days in the countdown, becoming the most successful song for a Disney recording artist in the show. Aly & AJ's videos for "Rush", "Chemicals React" and "Potential Breakup Song" have all been on the countdown with "Rush" peaking at #2 "Chemicals React" peaking at #4, and "Potential Breakup Song" peaking at #5. Miley Cyrus's "7 Things" premiered on TRL and reached #4 on the show.

International versions

Past programs

• The first version of TRL outside the USA was in Italy. Started on MTV Italy on November 2, 1999, it was hosted by Marco Maccarini and Giorgia Surina, followed by Federico Russo and Carolina Di Domenico. Since the 2005-06 season, Surina returned to TRL with a new co-host, Alessandro Cattelan. After the 2005-06 season, the show was hosted only by Alessandro Cattelan. For the season 2007-08 the show was hosted for the first moment by Alessandro Cattelan and Elena Santarelli, and for the summer the male host was replaced by Carlo Pastore. Later Carlo Pastore was still the main host, but the female host changed to Elisabetta Canalis. Throughout its 8 seasons, TRL was broadcast from Milan, Rome, Venice, Naples, Genoa and Turin. TRL Italy is the longest-running show on MTV Italy: on December 23, 2004, a special two-hour event, "TRL #1000," was aired to celebrate the series' 1000th episode. From 2006 to 2012, there was also a program called TRL Awards where the people choose the artist of the year via web or mobile, and on summer 2007 was aired a special weekly-appointement called TRL Extra Live, who famous Italian singers did a mini-concert. The last series of the show was hosted by Brenda Lodigiani, Alessandro Arcodia, Wintana Rezene and Andrea Cadioli, under the name TRL On the Road, and ended on September 24, 2010.
• MTV Romnia launched the Romanian version of TRL from an Orange concept store on Calea Victoriei (a major commercial avenue in the center of Bucharest) on January 23, 2006. The show aired two times a week, on Tuesday and Wednesday. The graphic was similar to that of the Italian version. The show has closed during 2009.
• The British version, known as TRL UK, was hosted by Dave Berry, Alex Zane, Jo Good, and Maxine Akhtar. It was broadcast live from MTV Networks Europe Studios in Camden, London, then moving to Leicester Square in London from second series. Following the second series' broadcast from Leicester Square, the top 10 countdown was removed from the show. The second series finished at the end of 2005 and the show never returned to air.
• The Australian version of TRL began as a weekend show, but then began aired live Monday through Friday. It is hosted by Maz Compton, Lyndsey Rodrigues, Nathan Sapsford, and Jason Robert Dundas. In early 2006, it returned to airing only on Friday evenings. The show has since been cancelled at the end of 2006 and was replaced by "The Lair".
• After a Polish version of TRL was unsuccessful, MTV Poland decided to launch a new chart show based on TRLs structure. Its name is RMF MAXXX Hits and it is aired from Monday to Saturday at 2 p.m. on MTV Poland.
• MTV France has launched the French version () of the American show on January 24, 2007. The format was different from the original concept: there wasn't the countdown with the 10 favourite videos and in every episode there was a movie's mini-documentaries intitled . The show closed after only an episode on January 25, 2007 and it has cancelled from the schedule of MTV France.
• The German version of TRL was very successful throughout Europe (after Italy), and it was known as Total Request Live Germany. TRL Germany had the highest television ratings of all the TRL versions in Europe. The show was hosted by Joko Winterscheidt and Mirjam Weichselbraun or Patrice Boudibla Tuesday - Friday from 4:30 to 5:30 p.m and it was divided in 4 versions: Urban TRL (HipHop music), Rock TRL (Rock music), regular TRL (various genres), TRL XXL, (special live guest). It has been replaced with MTV Home in summer 2009.
• In Brazil, MTV aired a show similar to TRL known as Disk MTV. This program was created before TRL, existing since the launch of MTV Brasil in 1990, and has never changed its format as a top ten request show over the years. It airs weekdays from 6:00 to 7:00 p.m. On December 29, 2006, MTV Brasil aired the last Disk MTV, it had a week long special about the best videos of its 16 year run, the last video shown in the program was Nirvana's "Smells Like Teen Spirit". The show was cut due to the decision of network of not airing music videos on its 2007 schedule, claiming that videos are something that can be viewed online on their Overdrive website.

Similar programs

• In Latin America, a version of TRL called [[Los 10+ Pedidos]] (The 10 Most Requested) airs daily. The show is hosted by "Gabo" and "Macarena".
• MTV Tr3s, a U.S. channel targeted to bilingual Hispanic people, launched Mi TRL in September 2006. The show carries the same format and graphics as the English version of TRL. Mi TRL was initially anchored by Carlos Santos and Susie Castillo. Since then, Castillo has been with another VJ, Denise Ramerez. MTV News segments on the show are delivered from Los Angeles by correspondent Liz Hernandez.

See also

• TRL's Number Ones