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  • CBS alleged to have pulled the plug on Jenna Morasca PETA fur bikini campaign

    May 29, 2003
    E! Online reports that PETA (People for the Ethical Treatment of Animals) is upset that CBS has nixed PETA's plans for "Survivor: The Amazon" winner Jenna Morasca to appear in a new anti-fur campaign. The 21-year-old swimsuit model, who took home the million-dollar jackpot earlier this month, had agreed to slip into a fake fur bikini (think Raquel Welch in 1966's One Million Years B.C.) for a PETA print ad. According to a PETA spokesperson, everything was good to go, until CBS execs pulled out the rug at the 11th hour. "They initially gave us the green light on doing the ad then came back and said that it could not mention the word Survivor--the title of the show--or the word 'survive,'" says PETA spokesman Michael McGraw. "We had hope to make mention, in the caption, of her Survivor notoriety."

  • Ratings: Just under 22 million viewers watch Jenna Morasca be crowned 'Survivor: The Amazon' winner

    May 12, 2003
    CBS has announced that an average of nearly 22 million viewers watched Jenna outwit, outplay and outlast Matthew and be crowned the ultimate "survivor," according to Nielsen preliminary affiliate based ratings for Sunday, May 11. For those wondering, this is down over 2 million viewers from the "Survivor: Thailand" finale of 24.08 million viewers (which itself was down almost 2 million viewers from the 25.9 million viewers of last May's "Survivor: Marquesas.")

  • Survivor spoiler sleuths uncover names and photos of 'Survivor: The Amazon' cast before CBS announcement

    January 10, 2003
    It's hard to believe that the CBS.com webmasters are repeatedly this careless, but once again online Survivor spoiler sleuths have uncovered the names, ages, hometowns, occupations, and photos of the sixteen castaways of "Survivor: The Amazon" three days before the official Monday announcement.



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