Bethany Noel Mota (born November 7, 1995) is an American video blogger from Los Banos, California. Starting with her YouTube channel, Macbarbie07, created in 2009, she rose to fame for her haul videos, in which she shows her fashion purchases via the internet. She uploads videos of outfit ideas, makeup and hair tutorials, recipes, and do it yourself ideas. She has since expanded into her own fashion line at Aropostale. She has gone on multiple tours, which she calls her "motavatours" to meet and interact with fans.

Early life

Mota is of Mexican and Portuguese descent. She grew up in California and has an older sister named Brittany. She was homeschooled through most of her education but attended public school from third through sixth grade.

YouTube

Mota is one of the most popular YouTube celebrities. Mota's first haul video was in June 2009. She began her YouTube channel in order to escape the stress of bullying and rapidly gained followers, which now number over seven million. Business Insider describes her as "relentlessly upbeat and bouncy" and "a virtuoso of positivity". As hauling became more popular on YouTube, retailers began to use it for marketing, and Mota was offered free cosmetics and gift cards. Mota is ambivalent about promotional videos, but when she does feature free products, she clearly identifies the products that she has not purchased. In January 2014, Business Insider estimated that she made $40,000 a month on her videos. In order to cultivate her fan following, she purchases prizes and awards them to fans who promote her videos. Her fans are called "Mota-vators". Besides her fashion-related videos, she also maintains a more personal account, which she uses to discuss whatever interests her. In 2014, she was selected to be among the content creators in YouTube's first advertising campaign. Mota has also appeared on YouTube's web show IMO, an opinion show aimed at teenagers.

Fashion career

She has partnered with JCPenney and Forever 21, and, in December 2013, she launched a clothing and accessories line at Aropostale, over which she retains creative control. She maintains a close relationship with her fans and incorporates their ideas into her fashion design. Teen Vogue called her style "laid-back-but-girly". New announcements are made first to her social media accounts, which Aropostale credits with increasing interest among teenage girls. The Salt Lake Tribune described this relationship as unique, as both Mota and Aropostale benefit in prestige from the deal, unlike traditional celebrity endorsements. As of June 2014, the retailer has yet to gain traction from these efforts. Forbes reports that the collection has delivered "high average prices and margins" but still underperformed.

Other ventures

In January 2014, she embarked on a tour called the "Motavatour", across the United States. In March 2014, Mota reported on the Nickelodeon Kids' Choice Awards for Entertainment Tonight. Mota also served as a guest judge in season 13 of Project Runway. On September 4, 2014, Mota was announced as a competitor on Dancing with the Stars - season 19. She paired with five-time champion Derek Hough. Mota and Hough reached the finals but were eliminated on Night 1 finishing in 4th place.

On October 13, 2014, she released a single, "Need You Right Now", with producer-vocalist Mike Tompkins.

Dancing with the Stars performances

Week #	Dance / Song	Judges' score				Result
		Inaba	Goodman	Hough	Tonioli
1	Jive / "Shake It Off"	8	8	8	8	Safe
2	Foxtrot / "All About That Bass"	8	9	8	8	Safe
3	Jazz / "Singin' in the Rain"	10	101	10	10	Safe
4	Rumba / "Try"	8	92	8	8	Safe
53	Hip-Hop / "She Came to Give It to You"	8	84	8	8	No elimination
6	Tango / "Jealous (I Ain't with It)"	9	95	9	9	Safe
7	Paso doble / "Run Boy Run" Team Freestyle / "Black Widow"	10 9	9 9	10 9	10 9	Safe
8	Salsa / "Babalu" Cha-cha-cha Dance-Off / "Really Don't Care"	9 Awarded	9 3	9 Extra	10 Points	Safe
9	Viennese Waltz / "Say You Love Me" Trio Argentine Tango / "Jungle"	9 9	9 10	9 10	9 9	Safe
10 Semi-finals	Samba / "I Want You Back" Contemporary / "I Want You Back" (acoustic version)	9 10	9 10	9 10	9 10	Safe
11 Finals	Jive / "Shake It Off" Freestyle / "Revolution (District 78 Remix)"	9 10	9 10	9 10	9 10	Eliminated

¹ Score given by guest judge Kevin Hart in place of Goodman.

²The American public scored the dance in place of Goodman with the averaged score being counted alongside the three other judges.

³This week only, for "Partner Switch-Up" week, Mota performed with Mark Ballas instead of Hough.

⁴Score given by guest judge Jessie J in place of Goodman.

⁵Score given by guest judge Pitbull in place of Goodman.

Discography

Year	Single	Peak positions	Album
		DEN
2014	"Need You Right Now" (feat. Mike Tompkins)	30

Filmography

Film and television

Year	Title	Role	Notes
2014	Project Runway	Guest judge	Season 13, episode 4
2014	Dancing with the Stars	Contestant on season 19

Awards and nominations

Year	Association	Category	Work	Result
2014	Teen Choice Awards	Choice Web Star: Female	Herself
		Choice Web Star: Fashion/Beauty
2014	Streamy Awards	Entertainer of the year	Herself
		Fashion Program

In 2014, Mota was named one of "The 25 Most Influential Teens of 2014" by Time magazine.

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